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Launch kit — Product Hunt / Hacker News

The launch playbook as a checklist, plus an agent-drafted copy pack. Scheduling, posting and replying stay in your hands.

Prep (T-7 onwards)

  • ·Record a ~20s hero demo GIF (≤3MB); real screenshots are the fallback.
  • ·Prepare the gallery: cover card + real screenshots. Fill BOTH the launch post and the permanent product page; delete the auto-pulled OG card.
  • ·Finalize the copy pack (tagline, description, maker comment, Show HN, X post) at least 2 days early — generate a draft below.
  • ·Schedule the launch in PH (never manual go-live): 00:01 PT, Tue–Thu, on a day you can stay online for the first 4–6 hours.
  • ·Pre-write companion posts (X announce + milestone post) — launch day should be copy-paste only.

Launch day

  • ·Right after go-live, publish the pre-written companion posts; improvise nothing.
  • ·Reply to every comment, fast — the first hours weigh most. Concede fair points once; never argue price defensively; never trash competitors.
  • ·Never solicit upvotes — no DMs, no old accounts voting. Vote rings are detected and punished; ignore and report upvote-swap spam.

After (week 2+)

  • ·Show HN from an account past the karma gate — technical voice, honest limitations, post 8–10am ET on a weekday.
  • ·Stagger a Reddit dev post in a later week (respect subreddit age/karma gates; disclose you're the dev).
  • ·Re-launch on major versions; run promos and localized waves later. Optimize for exposure and long-tail referrals, not rank.